Business began in 1986, at the start of the triathlon clothing craze. A huge market was established to fill the needs of clients who wanted more than just the basic athletic clothing in stores. We created flashy, athletic apparel for runners, cyclists and triathletes as individuals or teams. Soon a name was tagged to the designs of Misty Garvin, who designed under the label of MISCHIEF Custom Athletic Wear.
Through Competitor Magazine, which is now Competitor Group, editor and king of PR, Bob Babbitt requested an Elvis jumpsuit that an elite runner could actually run in comfortably, for a half or full 26.2 mile marathon. The Rock-N-Roll Marathon series started the running "ELVI" in 1997 with just a few elite runners, including the famous Elvi' Jeff Padilla, and has since expanded to set a record number of running Elvi' to their rosters!
Not for just the elite anymore, as the contingent of Elvi pump up the energy from the beginning, middle and back of the pack. The spirit of the King of Rock N Roll lives! As the KING himself would say, "Thank you...thank you very much! "
An additional, priceless, memorable item to think about, is a custom made memory quilt, created from all of your race t-shirts, singlets or jerseys! Size depends on number of shirts, starting at just $175 for a twin size to $250 for a KING!
Misty G. Johnson
1410 Calle Christopher
Encinitas, CA 92024